Exterior Glow Lawn Maintenance & Power Washing Exterior Glow Lawn Maintenance & Power Washing 208-969-2100
Brand Package

The whole identity. On one page.

Logo, palette, type, voice, and the print files. Pull anything from here and hand it to a printer, a vendor, or a sign-maker. Bookmark this page; it's the canonical source.

Exterior Glow logo
01 · Identity

The mark.

The full-color medallion is the primary brand mark. It pairs a working lawn mower, a residential pitched roof, a power-washer spray cone, and a hedge — every service we offer, contained in one silhouette. It carries the lime-green Glow color split across the wordmark, the navy-deep base, and the lime tagline ring.

Wordmark spelling: "EXTERIOR" in italic display white/dark, "GLOW" in italic display lime. Always paired with the subtitle "LAWN MAINTENANCE & POWER WASHING" set in mono caps.

  • Don't recolor the lime portion of the wordmark.
  • Don't break the wordmark apart from "LAWN MAINTENANCE & POWER WASHING" on official surfaces.
  • Don't outline the wordmark. Don't shadow it.
  • Don't set the wordmark on a photographic background without a navy scrim behind it.
  • Minimum clearspace: at least the height of the "G" in GLOW on all four sides.
02 · Color

Dark canvas, vibrant accents.

Built dark-first. The navy stack carries surfaces, the lime is the primary action color and the brand's energy, the cyan is the wash side and complementary CTA. Lime and cyan never compete in the same composition — pick one per surface.

#07101E
Navy Deep
--navy-deep

Anchor background. Used on hero overlays, footer, primary CTAs on lime backgrounds.

#0A1426
Navy Base
--navy-base

Default site canvas.

#0F1A30
Navy Elev
--navy-elev

Alternating sections, trust strip, footer bands.

#14213D
Navy Card
--navy-card

Cards, form fields, table containers.

#A3E635
Glow Lime
--glow-lime

Primary brand accent. Phone numbers, primary CTAs, key prices, lawn-side accent.

#3EC1D4
Glow Cyan
--glow-cyan

Secondary brand accent. Power-wash side, complementary CTA, role color on white.

#FFFFFF
Text Bright
--text-bright

Headings and primary body on dark.

#D6DCE8
Text Soft
--text-soft

Body copy at rest on dark.

#8A93A6
Text Muted
--text-muted

Captions, labels, secondary text.

03 · Typography

Three families. Set with intent.

Anton italic carries display and the wordmark. Oswald carries headings, eyebrows, and short uppercase labels. Inter carries body copy. All three are open-license Google Fonts and ship embedded in the print PDFs.

DISPLAY · ANTON ITALIC

Aa

EXTERIOR GLOW

Display-XL · 700 · italic. Reserved for wordmark, hero, large CTAs. Always uppercase.

HEADING · OSWALD 600/700

QUALITY WORK YOU CAN SEE

SERVING THE TREASURE VALLEY

Caps, tracked, used for eyebrows, badges, sectional headings, footer column titles.

BODY · INTER 400 / 500 / 600

Owner-operated lawn maintenance and power washing in the Treasure Valley. Free estimates. Talk to Destry Hall directly.

16px base · 1.55 line-height · max 68ch for paragraphs.

04 · Voice & Tone

Plain, local, owner-spoken.

WE SAY

  • Owner-operated. Talk to Destry.
  • Free estimates. Same-day callback.
  • Locally owned. Fully insured. On time every time.
  • Bundle and save 10-20%.
  • Quality work you can see.

WE DON'T SAY

  • "Premier provider" / "industry leader"
  • "State-of-the-art equipment"
  • "Best in class" / "unbeatable prices"
  • Anything that sounds like a chain.
  • Promises we can't verify in person.
05 · Print Files

Ready for the printer. Bleed included.

Both files are print-ready PDFs with 0.125" bleed and embedded fonts. Hand them to any printer (Vistaprint, Moo, local shops) without conversion. CMYK conversion happens at the printer's RIP.

Business card preview, dark variant

BUSINESS CARDS

DARK + WHITE · 4 PAGES · 3.5×2 TRIM · 0.125" BLEED

Two complete card designs — a full-bleed dark variant with lime accents (front + back) and a white variant with navy and cyan (front + back). All four pages in one PDF. Print front-and-back: pages 1+2 for dark, pages 3+4 for white.

5x7 flyer preview

5×7 FLYER · TWO-SIDED

FULL BLEED · 2 PAGES · 5×7 TRIM · 0.125" BLEED

Side A is the pitch — wordmark, hero headline, huge phone CTA, service areas. Side B is the rate card — full lawn maintenance pricing on one column, power washing on the other, add-ons strip, big bottom phone band.

Specs: 300 DPI raster assets · embedded TrueType fonts (Anton, Oswald, Inter) · RGB color space · 0.125" trim bleed on every edge · 0.125" safe inset for all critical text. Re-generate any time by running python3 scripts/gen-print.py in the repo.

Need something else?

Yard signs, truck wraps, postcards, social-media templates — anything that uses this identity can be built from the tokens above. Ask.

208-969-2100